Media Kit



May 30, 2023

MyHeritage Launches Reimagine: An Innovative Photo App for Scanning, Improving, and Sharing Family Photos

Reimagine features a powerful array of best-in-class AI technologies, inc. photo scanning, colorization, enhancement, repair & animation

March 3, 2023

MyHeritage Launches 3rd DNA Quest Initiative to Help Adoptees Find Their Birth Families

MyHeritage to donate 5,000 additional DNA testing kits in third installment of its life-changing pro bono project

March 2, 2023

MyHeritage Releases cM Explainer™ to Predict Familial Relationships Between DNA Matches with Greater Accuracy

Relationship prediction for DNA Matches is available for free both on the MyHeritage platform and as a standalone tool

November 17, 2022

MyHeritage Releases AI Time Machine™ to Enable Anyone to Transform Themselves Into Historical Figures Using Everyday Photos

MyHeritage Releases AI Time Machine™ to Enable Anyone to Transform Themselves Into Historical Figures Using Everyday Photos

April 2, 2022

MyHeritage Becomes First Genealogy Company to Publish Entire 1950 U.S. Census Image Collection, Browsable Free of Charge Now

MyHeritage Becomes First Genealogy Company to Publish Entire 1950 U.S. Census Image Collection, Browsable Free of Charge Now

March 3, 2022

MyHeritage Releases LiveStory

MyHeritage Releases LiveStory, A Groundbreaking Feature That Automatically Creates Video Biographies, Using D-ID Pioneered AI Technology

February 22, 2022

MyHeritage Adds Millions of Jewish Historical Records in Collaboration with JewishGen

MyHeritage Adds Millions of Jewish Historical Records in Collaboration with JewishGen

November 15, 2021

MyHeritage and Expedia Partner to Inspire Heritage Travel

MyHeritage-Expedia Heritage Travel Hub launched as one-stop resource for traveling in the footsteps of your ancestors

October 13, 2021

MyHeritage Publishes Huge Collection of 463 Million Historical Records from France

Exclusive content from French genealogy company Filae now available on MyHeritage

August 2, 2021

MyHeritage to Acquire 90% of Filae

MyHeritage announces acquiring Filae, leading family history service in France.

May 26, 2021

MyHeritage Releases Photo Repair to Fix Scratched and Damaged Photos

New AI-based feature reinforces MyHeritage’s position as the market leader for storing and improving historical photos.

March 9, 2021

MyHeritage Adds Lithuanian-Jewish Historical Records in Coordination with LitvakSIG

The records in this collection, originally translated and indexed by LitvakSIG, have been added to MyHeritage's database.

February 25, 2021

MyHeritage Releases Groundbreaking Feature to Animate the Faces in Still Photos

MyHeritage offers a complete suite of technological features for colorizing, restoring, enhancing, and now animating historical photos.

February 24, 2021

MyHeritage to be Acquired by Leading Private Equity Firm Francisco Partners

Leading global investment firm Francisco Partners to acquire MyHeritage.

January 25, 2021

MyHeritage Releases Color Restoration Feature to Bring New Life to Faded Color Photos

A major enhancement to MyHeritage’s advanced suite of photo tools, color restoration revives the authentic colors in faded photos, with exce…

January 5, 2021

Trailblazing in the Arabian Desert: MyHeritage Sponsors Team Competing in 2021 Dakar Rally

The team is named the MyHeritage Team and is competing in the Dakar’s Lightweight Vehicle category.

December 23, 2020

MyHeritage Launches Genetic Groups to Enhance the MyHeritage DNA Test

New, detailed, and accurate ethnicity estimates pinpoint customers’ ancestral origins to country and city levels across 2100 geographic regi…

October 13, 2020

MyHeritage Releases Major Collection of Historical Norway Church Records

With 42.2 million records, this huge collection is the primary source of 19th- and 20th-century Norwegian vital records

October 12, 2020

MyHeritage Partners with Mixtiles to Turn Historical Family Photos into Stunning Wall Art

MyHeritage users can now order prints of their family photos and display them at home through MyHeritage’s new partnership with Mixtiles, a …

June 22, 2020

MyHeritage Releases Photo Enhancer to Bring Blurry Photos Into Sharp Focus

MyHeritage released the MyHeritage Photo Enhancer, a powerful new feature that brings blurry, low-resolution or low-quality photos into shar…

June 8, 2020

MyHeritage Adds 7 New Reports to Its At-Home Genetic Health Test

The new reports include a polygenic risk score for obesity and high BMI that is based on thousands of genetic variants, a significantly enha…

May 18, 2020

MyHeritage Releases Three Major Collections of Greek Historical Records

Three important Greek record collections have been published: Greece, Electoral Rolls (1863–1924), Corfu Vital Records (1841–1932), and Spar…

February 28, 2020

MyHeritage Releases Massive Collection of Historical U.S. City Directories

Online genealogical treasure trove was built using advanced machine learning technology and is the smartest of its kind

February 11, 2020

MyHeritage Releases Groundbreaking Feature to Automatically Colorize Black and White Photos

MyHeritage In Color™ uses AI-based technology licensed from DeOldify to colorize black and white photos in seconds, enabling anyone to see t…

November 26, 2019

MyHeritage Adds 9 New Reports to its Genetic Health Product

New reports assess genetic risk for high blood pressure and PALB2-associated breast cancer, and susceptibility to HIV-1

September 7, 2019

MyHeritage Acquires Promethease and SNPedia

Company’s first acquisition in the consumer health space boosts its expertise in medical genetics. Promethease to be made free through the e…

May 20, 2019

MyHeritage Expands to Health; Launches New DNA Test Offering Powerful and Personalized Health Insights for Consumers

The new MyHeritage DNA Health test provides comprehensive health reports for conditions affected by genetics including heart disease, breast…

March 14, 2019

MyHeritage Releases Three Census Record Collections from Norway

6.5 million new records from nationwide censuses conducted in Norway more than a century ago provide a treasure trove of information for any…

March 1, 2019

MyHeritage Extends DNA Quest Initiative to Help More Adoptees Reunite with Their Birth Families

MyHeritage pledges 5,000 additional free DNA kits for global distribution to eligible participants, following the success of the first phase…

February 28, 2019

MyHeritage Adds Automatic Clustering of DNA Matches for Insights on Common Ancestors

MyHeritage Adds Automatic Clustering of DNA Matches for Insights on Common Ancestors

February 27, 2019

MyHeritage Releases Major Advancement in Genetic Genealogy: The Theory of Family Relativity™

Groundbreaking technology uses genealogy — both family trees and historical records — to explain how DNA Matches are related

September 26, 2018

MyHeritage Becomes Presenting Partner of the Eurovision Song Contest 2019

MyHeritage has been announced today by the European Broadcasting Union (EBU) as Presenting Partner of the Eurovision Song Contest 2019. As t…

September 7, 2018

MyHeritage Partners with British Retailer WHSmith to Distribute DNA Kits

MyHeritage announced the launch of a retail partnership with WHSmith, making MyHeritage DNA tests available for purchase in retail stores in…

June 29, 2018

MyHeritage Opens European Distribution Center for DNA Kits to Meet High Demand in Region

New distribution center significantly shortens DNA kit shipment time for MyHeritage’s rapidly expanding customer base in Europe

June 21, 2018

MyHeritage Offers Free DNA Tests to Help Reunite Separated Migrant Children with their Parents

As an extension of DNA Quest, the company’s recent pro bono initiative that helps adoptees reunite with their biological families, the compa…

March 2, 2018

MyHeritage Releases Chromosome Browser Upgrade

MyHeritage announced a major upgrade of its chromosome browser, making it easier for users to make the most of their DNA matches.

March 2, 2018

MyHeritage Releases New Collections with 325 Million Historical Records

Latest additions are the 1939 Register of England & Wales; a unique and innovatively structured U.S. yearbooks collection; and a collection …

March 1, 2018

MyHeritage Launches DNA Quest — a Major Pro Bono Initiative for Adoptees and Their Biological Families

DNA Quest is aimed to help adoptees and their birth families reunite through genetic testing. As part of this initiative, MyHeritage will pr…

November 2, 2017

MyHeritage Adds Significant Collection of New York Immigration Records with Unique Content

MyHeritage adds 90 million records from the Ellis Island and other New York Passenger Lists collection to SuperSearch™.

August 3, 2017

MyHeritage Acquires the Legacy Family Tree Software and Webinar Platform

MyHeritage acquires Millennia Corporation in its ninth acquisition to date.

May 30, 2017

MyHeritage Launches New Comprehensive DNA Ethnicity Analysis

MyHeritage DNA’s new Ethnicity Estimate covers 42 different ethnic regions.

February 10, 2017

MyHeritage Launches Photo Discoveries™

Exclusive feature delights users with photographs of their ancestors and relatives, added to their family tree in one click.

February 9, 2017

MyHeritage Appoints Prominent DNA Expert

MyHeritage appointed Dr. Yaniv Erlich as its Chief Science Officer to lead scientific development and strategy for MyHeritage DNA.

November 7, 2016

Introducing MyHeritage DNA

MyHeritage Launches Global DNA Testing Service for Uncovering Ethnic Origins and Making New Family Connections

September 12, 2016

New Finnish Historical Records

MyHeritage Releases Most Significant Collection of Finnish Historical Records Ever Published Online

June 30, 2016

MyHeritage Launches Online Family History Map

PedigreeMap™ plots events and photos from users’ family trees on an interactive map to provide geographical and historical insights

May 10, 2016

Introducing Tribal Quest

MyHeritage Launches Global Pro Bono Initiative to Document the Family Histories of Remote Tribes

May 2, 2016

Two Brothers Separated for 65 Years Reunited by MyHeritage

New documentary film Aida's Secrets, premiering at this year's Hot Docs Festival, chronicles the reunion

April 19, 2016

Introducing the MyHeritage Community

MyHeritage Community allows users to post requests for assistance with their family history research and receive help from the global 81-mil…

April 7, 2016

MyHeritage Releases Book Matching

MyHeritage users to automatically receive relevant excerpts from digitized books that reveal information about their ancestors and relatives

February 2, 2016

Introducing Audio Recordings

MyHeritage Adds Audio Recordings for Preserving Family History

November 4, 2015

Introducing Search Connect™

MyHeritage Adds New Collaboration Technology to its Search Engine for Family History Breakthroughs

July 8, 2015

MyHeritage Launches Global Name Translation™

MyHeritage Launches Breakthrough Global Name Translation™ Technology to Power Family History Discoveries. New technology eliminates language…

May 7, 2015

MyHeritage Releases Redesigned Mobile App

MyHeritage Releases Redesigned Mobile App for Family History

February 2, 2015

MyHeritage Adds 900 Million Records

MyHeritage Adds 900 Million Records to Its Global Digital Archive

December 22, 2014

Danish Historical Content Added

MyHeritage to Digitize and Add More Than 120 Million Historical Records from Denmark

December 10, 2014

MyHeritage Launches Instant Discoveries

MyHeritage Launches Instant Experience for Introducing Family History to the Mass Market

November 25, 2014

MyHeritage Matching Technologies Added to RootsMagic

RootsMagic Adds MyHeritage Matching Technologies for Powerful Automatic Research Capabilities

November 24, 2014

MyHeritage Matching Technologies Added to Family Historian Genealogy Software

Family Historian Genealogy Software Integrates MyHeritage Matching Technologies for Automated Discoveries

November 14, 2014

MyHeritage Advances in the Netherlands

MyHeritage Bolsters Leadership in the Netherlands with Strategic Partnerships and First National TV Advertising Campaign

October 21, 2014

MyHeritage Partners With 23andMe

23andMe and MyHeritage Announce Strategic Collaboration and Product Integration

October 7, 2014

MyHeritage Partners with EBSCO

MyHeritage Partners with EBSCO Information Services to Bring MyHeritage to Libraries and Educational Institutions Worldwide

April 28, 2014

MyHeritage Surpasses 5 Billion Historical Records

Historical Big Data helps users worldwide make breakthrough family history discoveries

February 19, 2014

MyHeritage Partners with BillionGraves

MyHeritage and BillionGraves Team Up to Digitally Preserve the World’s Cemeteries

May 1, 2016

MyHeritage Adds U.S. Census records

MyHeritage delivers historic U.S. Census records to millions of families worldwide.

December 11, 2013

MyHeritage Launches Major Family History Initiative in the Nordic Countries

MyHeritage adds millions of historical records and extends its market leadership in Sweden, Norway, Denmark and Finland.

October 23, 2013

MyHeritage Collaborates With Whitehead Institute at MIT

MyHeritage and Whitehead Institute at MIT Announce Collaboration to Harness the Power of Genealogy for Genetic Research

October 14, 2013

MyHeritage Partners With FamilySearch

MyHeritage and FamilySearch Enter Significant Strategic Partnership to Advance Family History.

August 6, 2013

MyHeritage Launches Family Photo Initiative

MyHeritage Launches Global Initiative to Preserve and Share Family Photos.

May 13, 2013

Introducing Record Detective™

MyHeritage Launches Record Detective™ to Accelerate Family History Discoveries.

April 17, 2013

Introducing Family Tree Builder 7.0

MyHeritage releases Family Tree Builder 7.0 to bring the power of the cloud to genealogy software.

November 28, 2012

MyHeritage Acquires Geni

MyHeritage acquires and raises $25m in new funding round.

September 19, 2012

Introducing Record Matching

MyHeritage releases breakthrough Record Matches technology for family history.

June 25, 2012

MyHeritage Releases SuperSearch

MyHeritage releases SuperSearch – a state of the art search engine for family history.

June 11, 2012

MyHeritage Hits One Billion Profiles.

MyHeritage reached the milestone of one billion profiles in nearly 23 million family trees, created by the millions of families using MyHeri…

April 5, 2012

Introducing the MyHeritage Mobile App

MyHeritage releases mobile app for on-the-go discoveries.

December 21, 2011

MyHeritage Releases Family Tree Builder 6.0

With the addition of automatic research in historical records and new features for presenting family memories, Family Tree Builder 6.0 makes…

December 15, 2011

MyHeritage Unveils Innovative Mobile Family Tree App

MyHeritage released version 1.0 of its new mobile app that enables families to access their family tree and share special moments on-the-go.…

November 21, 2011

MyHeritage Acquires and

Significant move into US and addition of historical content mark major evolution for world's most popular online family network.

September 20, 2011

MyHeritage Acquires Backup Service BackupMyTree

MyHeritage announced today the acquisition of BackupMyTree LLC, the world’s first free and automatic backup service for family tree data.

August 29, 2011 Hits 800 Million Profiles and Releases Family Graph API

MyHeritage announced its continued rapid growth and the beta release of its new Family Graph API platform.

July 6, 2011

MyHeritage Unveils World’s First Group Subscription Payments for Families

MyHeritage announced the launch of “Family Goals”, a pioneering group payment system that enables family members to chip in to jointly purch…

June 7, 2011

MyHeritage Acquires

MyHeritage announced today the acquisition of from Wirtualna Polska S.A., strengthening its leadership in the family history marke…

January 24, 2011

MyHeritage Introduces Upgraded Smart Matching™ Platform

MyHeritage releases a major update of its flagship Smart Matching™ technology. A suite of new collaboration features significantly enhances …

December 1, 2010 Releases Family Tree Builder 5.0

Introducing a range of new practical features, Family Tree Builder 5.0 makes researching, building, printing and sharing family trees easier…

November 18, 2010 Unveils Online Family Tree Charts

MyHeritage unveiled today a host of new online family tree chart designs and features. As the leading online source for family tree charts, …

February 3, 2010

MyHeritage Acquires Major Family Network OSN (

MyHeritage announced a significant expansion of its global family network through the acquisition of the Hamburg-based OSN Group, which oper…



    What is MyHeritage?

    Your family history is full of fascinating discoveries waiting to be made. It all starts with a few names on

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    We stopped people on the streets of New York and asked them to try MyHeritage.

    MyHeritage in action

    Highlighting the important work MyHeritage does to reunite families, this video includes coverage of the special reunion that MyHeritage was involved in on the Greek island of Ereikoussa.

    Introducing Tribal Quest

    Introducing our new global initiative — Tribal Quest — to record the family histories of tribal people living in remote locations and to preserve their stories for future generations.

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    One of our driving forces as a company is to do good, and we place particular emphasis on doing pro bono projects worldwide.

    Tribal Quest

    Tribal Quest is a MyHeritage pro bono project for documenting the family stories of tribal communities around the world. We’re helping tribes who have no access to technology, to preserve their family history for their future generations.

    Visit the Tribal Quest website to learn more about the family histories we documented, including captivating photo galleries and the team’s journey logs.
    An introduction to the Tribal Quest initiative, describing our first expedition to document the family histories of the Himba people in Namibia.
    Our journey to five different tribes in various regions of rural Papua New Guinea where we lived and worked with local families.
    Part 1 of a TV segment on Channel 10, featuring reporter Itay Vered who participated in the MyHeritage Papua New Guinea Tribal Quest expedition.
    Part 2 of the TV segment about the Papua New Guinea Tribal Quest expedition featuring Itay Vered.

    DNA Quest

    DNA Quest is a pro bono global initiative to help adoptees and their birth families reunite through DNA testing. MyHeritage has donated 15,000 MyHeritage DNA kits, worth more than one million dollars, to adoptees and family members from around the world.

    Visit the DNA Quest website to learn more about the initiative.
    Watch our DNA Quest announcement at RootsTech 2018.
    DNA Quest Reunion Featured on Good Morning America
    DNA Quest Success: New Zealand Siblings Living Just Miles Apart Meet for the First Time!

    The Secret of Erikoussa

    MyHeritage has conducted extensive research on the island of Corfu in Greece. Its highlight was the reunion of the descendants of a Jewish family hidden during WWII on Ereikoussa, a tiny island north of Corfu, and descendants of the courageous Greek Islanders who risked their lives to save this family. We’ve uncovered many emotional side stories on our journey.

    Fascinating TV feature uncovering the story about the secret that the inhabitants of the small island of Erikoussa all shared.
    Following the research done by MyHeritage on the Jewish community of Corfu.
    Our research connected the saved Jewish family with the Corfiot grandparents of Amir Ziv, prompting him to recount childhood memories.

    Restitution of Looted Assets

    MyHeritage discovered heirs for unclaimed assets confiscated during WWII and returned looted art to its rightful owners.

    Journalist Doreen Carvajal enlisted help from Gilad Japhet to return artworks stolen by the Nazis to their rightful owners.
    A feature about how Gilad Japhet began to research the heirs of paintings from the looted art, using MyHeritage and other online databases.
    A feature on Wired about MyHeritage's pro bono project returning assets lost during WWII to their rightful heirs.
    MyHeritage Founder and CEO Gilad Japhet featured on Israel's prime-time news discussing this project.

    Reuniting Families

    At MyHeritage, we often reach out to our users and help them make life-changing family history discoveries.

    MyHeritage reunites 93-year-old Holocaust survivor Nata Gattegno with her relatives.
    Mike and his long-lost siblings meet for the first time.
    Mike reunites with 3 long-lost brothers family in Indiana.
    The incredible reunion of two brothers, separated as babies, who met 65 years later!
    Helen was adopted as a baby, 63 years ago, and recently found seven half-siblings that she had never met!
    We returned a 100-year-old WWI medal to the descendants of its original owner in the UK.
    MyHeritage employee, Linoy Simon, found her long-lost sister using MyHeritage.
    Linda, adopted at age 16, never knew her birth family. She found them through MyHeritage.

    Digitizing Cemeteries

    MyHeritage launched a global initiative, together with BillionGraves, to digitally preserve the world’s cemeteries because of the key role that gravestones play in family history and in society in general.

    MyHeritage Founder and CEO Gilad Japhet talks about the importance of our global initiative to preserve the world's cemeteries.
    MyHeritage employees came out in full force to digitize an entire cemetery to kick-start global initiative.
    MyHeritage undertook a huge challenge – to digitize Israel’s largest cemetery – with a group of enthusiastic volunteers.
    We’ve completed 50% of our goal to digitize every cemetery in Israel.


    Sarah Vanunu, Director of PR
    Phone: +1-917-725-5018

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